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15 hot tips for your ethical wardrobe

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Wellingtonian Amy Stephens is on a mission – to wear only ethically made fashion for a year. She blogs about her journey at Fair Fashion Year, and now that she's partway through her challenge she shares her best shopping tips ...

Dress by Thrive

Dress by Kilt

Knitwear by Starfish

Dress by Cybele

Dress by Mondegreen

Hoodie and pants by Sistahood

Amy's halfway through her Fair Fashion Year challenge – to only buy ethically produced or pre-loved clothes. It's been quite a change in shopping habits, and now that she's got six months' experience, she's got some great tips for building your own ethical or eco wardrobe.

1. Evaluate your wardrobe and cull it

Then cull again. Be fearless. Never worn that dress but hold onto it for sentimental reasons? Recycle Boutique, Secondo, Ziggurat, Hunters & Collectors all take clothes to sell on your behalf in Wellington.

2. Beware of the majority of the high street

Yes, most of it is made in China (not that this is always a bad thing) and no, you can’t find out the factory conditions or wage becauses no one knows. In fact, most of the time when I ask those sorts of questions the shopkeeper looks at me like I'm an alien. Fair enough. There are however great deals to be had in second-hand, vintage or boutique shops that stock New Zealand-made clothing. Made-in-Australia shops such as Cue are ethical and so are brands such as Icebreaker that police their offshore manufacturers, so give them a shot too.

3. The web is your friend

The purchase of a Fairtrade or ethical clothing item is a click of a button away. Google 'Fairtrade' or ‘organic clothing’ and a wide variety of options will pop up. Buy second-hand online through TradeMe – there's lots of lovely designer clothing and shoes on there for bargain prices. Etsy> sells cute vintage or second-hand finds from all over the world; Felt sell similar handmade items from New Zealand.

4. Support the locals

Visit your local craft market. The Wellington markets on Saturday at Frank Kitts is fantastic and has some great jewellery, shoes and clothes. (Check out Good's directory of craft markets nationwide and add your local if it's not there!)

5. Don't buy things you don’t need

I cannot count how many times I used to make impulse buys because something was on sale/I was buying last minute for an event/I’m a girl and I like shopping. Planning your shopping sounds boring but soon it becomes second nature and you realise more and more what your style is and what you’re not likely to wear.

6. Use apps or directories to save time

Browse the Good Guide or other ethical shopping guides.

7. Go to a Big Shwop

You’ll be amazed at the variety of styles you can find there. I have had so many comments on the three items I swapped at the last Big Shwop.

8. Learn to make do

Sounds like something your grandma might have said, but that cash you save could be going towards that trip overseas you dreamed about.

9. Ask questions

Enquire about where your stuff is made – don’t be shy. Even if the staff or owners don’t know, you might have made them curious to find out more.

10. Make use of tailors

If you want your clothes to fit you perfectly then why not enlist some help from a local tailor? I guarantee that the stuff that gets made to fit you perfectly will last you far longer and look even more fantastic than that Glassons dress that’s gone out of shape. I am in the process of getting a dress tailor-made based on the Uniform Project’s LBD. Watch this space!

11. Accessorise

I know this is an obvious one, but the locally made necklace I bought from Craft 2.0 has had so many compliments. Having some great accessories is a great way to update your clothes instantly. Scarves, belts, jewellery and badges are easy buys that add an edge.

12. Only buy what you’re in love with

Back away from the glittery shoulder-padded jersey if you’re not 110 percent in love with it.

13. Buy classics

When you do buy something a little bit more expensive make sure you’ll wear it with loads of different things. Tailored jackets or blazers, skirts, t-shirts and good quality shoes have all been items I’ve worn over and over.

14. Look for New Zealand-made clothing

Some New Zealand-made labels I have found are: Kilt, Mondegreen, Starfish, Cybele, Sistahood, Thrive, Tanya Carlson, Chalky Digits, Riddle Me This, Glowing Sky, Christina Perriam, McKinlays Shoes, Salisbury Boutique in Dunedin stocks New Zealand-made, Minnie Cooper makes gorgeous shoes, Out There Clothing and Anna Krsinic.

15. Start small

It’s not about throwing out all unethical clothes and shoes that you already own. Maybe you’ll just buy some organic t-shirts and progress from there. Maybe you’ll buy less but better quality stuff. Once you get started you’ll be amazed at the money you save and the unique bargain finds.

Meet Amy from Fair Fashion Year

Zoe Carafice

 

Amy lives and works in the wonderful city of Wellington and has always been interested in fashion. But recently she's become concerned with the 'dark side' of fashion and the ethics and sustainability of it.

She's been blogging about her journey so far on her 'fair fashion year' - there are three rules. They are to only buy pre-loved, Fairtrade or New Zealand-made clothing and shoes.

So far it's been a pretty amazing and interesting eight months! You can read about her year so far at Fair Fashion Year!

Comments

Ann-Marie
 
Fri June 29, 2012 @ 01:46 PM
I have been trying really hard to only  buy ethically but as I am a plus size, I find the only option is second hand. Do you have any suggestions to help me?
Jette de Jong
www.ebode.co.nz
 
Tue July 03, 2012 @ 11:18 AM
Hi Amy - another tip - making use of tailors is all well and good, but learning to sew gives you much more freedom to take charge of 'customising' your wardrobe to suit and fit you - or make your own (then you will definitely know the labour conditions and that it's made in NZ). It is often cheaper to buy ready made clothes, and sometimes you have the odd failure when you finally finish something and it doesn't live up to your expectations, but even knowing the basics of taking seams in or out, and changing hemlines can allow you to adapt and re-use clothes in very creative ways. I bought 2 size 8 Trelise Cooper dresses from her outlet store in Ponsonby because I loved the fabric, and converted them into size 16 skirts that I always get comments on.
Amy
www.fairfashionyear.wordpress.com
 
Tue July 03, 2012 @ 11:47 AM
Hi Ann-Marie,
I did a quick google search and there seems to be a few plus size options that are NZ made!

As well as Kowtow clothing www.kowtowclothing.com/ doing generous loose sizes (they are NZ owned and make fair trade organic cotton amazing pieces), also check out these, www.tcd.co.nz, www.hallnz.co.nz, http://www.obi-nz.com/
 
Amy

Helen
 
Wed July 04, 2012 @ 05:34 PM
Hi Amy, love your mission! You've inspired me. I am sort-of on this path already, but will try harder. Thanks for the great links to 'good' NZ companies. I also like Trash footwear. Cheers
KristinF
 
Wed July 04, 2012 @ 06:17 PM
Check out Cast clothing. Cat (Catherine Stoneley) sometimes sells at the Frank Kitts markets, has a website and has opened a shop in Feilding. 
Miira
 
Thu July 05, 2012 @ 12:40 PM
Anyone know of any good ethical footwear companies NZ, or Aus, or anywhere I could order online? Specifically looking for cute dressy shoes to wear with wedding dress
Saffron
 
Fri July 06, 2012 @ 01:45 PM
Melissa does recycled/recyclable PVC shoes, available online and from numerous boutiques including Jaimie, Made, and Starfish. They are really cute, comfortable and come in a wide range of heels. also beyond skin has some cool shoes available online, they are a favourite of Natile Portman.
Zo
ffix.wordpress.com/
 
Sat July 07, 2012 @ 03:34 PM
Great tips. One thing I've found out since moving to Aus is that "Made in Aus" in no guarantee that clothing is ethically made. There are just as many exploited at-home workers making Australian made clothing. I'd still buy Australian made for other reasons, but sadly nothing is as simple as it first appears! 
MNW
 
Tue July 10, 2012 @ 05:18 PM

Hi Amy,

Wow, what an exciting journey!

I totally agree; why buy new, when there is so much gorgeous pre-loved clothing available? I have just the website for you - MyNextWardrobe.co.nz

You can buy designer second-hand clothing online!

Best of luck with the rest of the year :)

 

Pam
 
Fri July 20, 2012 @ 08:41 PM
Hi Amy. My friend and I embarked on a project not to buy anything new for all of this year (except food, and medicinal supplines basically). My friend managed just over 6 months but i'm still going strong. I recently needed some knickers so I found a pattern to make my own boy leg briefs on the internet and used one of my unwanted long sleeved t-shirts. Good as any I've bought! I'm no stranger to making face masks etc.... out of kitchen consumables and I even find craft supplies at second hand shops. My 'new' dining table is second hand, and my cushions, duvet cover and entertainment unit. I have everything I need without calling on the utilisation of further resources AND it stimulates my creativity.
Sarah
 
Sat July 21, 2012 @ 12:36 AM
Hi there
What about sports shoes? This is a real tough one, it seems that they are all the same (having looked on ethical consumer magazine uk), are there any ethical companies making shoes specifically for sport (not casual trainers)?  i would like to buy some sneakers for sport, but am feeling guilty! 

Kate
 
Wed October 24, 2012 @ 10:12 PM
natureshop.co.nz - great prices and excellent fast service - good range of organic, merino, and eco friendly clothes and shoes for men, women and children.
Mokopuna.co.nz - merino clothing for kids aged 1-12.
Naturebaby.co.nz - Organic cotton and merino clothing for babies and children up to 7.
Sweetcheeks.co.nz - merino for babies
Threebagsfull.co.nz - merino for babies and young children.
Amy
www.fairfashionyear.com
 
Sat November 17, 2012 @ 10:53 AM
Hi all thanks for your lovely comments and great links and tips. Really appreciate it and my year is now over but the quest continues.
@ Jette de Jong, I took your advice and did a sewing class. Next one is making hoodies. :) I am yet to get to Cast clothing's store but it's on the list along with others mentioned in this thread. Interesting about the AU made not strictly being ethical...I wonder if CUE is.
Sports shoes have really got me stumped though!
jude
 
Wed May 01, 2013 @ 04:43 PM
I love your mission!  The recent tragedy in Bangladesh has highlighted the part we all play in helping to create a ethical fashion industry.  I hope it will inspire more people across the world to consider how they can help make a difference - it's certainly got me thinking. Thank you for your blog and ideas. 

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