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Finally, some ethical jeans!

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Is there such a thing as jeans that don't cost the earth? Amy Stephens of Fair Fashion Year finds a stylish brand that's as environmentally aware as it is fashion forward ...

Since I started my ethical fashion challenge, two things have me stumped – jeans and sports clothes. But I’m pleased to say that jeans are now off the list thanks to finding out about British brand Monkee Genes:

Monkee Genes was born in 2006 out of the frustration of the denim market, to offer something fresh, vibrant and youthful. Disillusioned with Primark and disposable high street fashion, the Monkee Genes team decided to raise public consciousness. Monkee Genes is the first and only jeans label to have unique mix of astute accreditation from The Soil Association and the Global Organic Textile Standards (GOTS).
Innovative fits and styles in top of the range fabrics, classic denim with a retro twist and luscious sateen cottons in pop art inspired colours. In today’s fragile environment Monkee Genes is the independent label to watch, on trend, affordable and with an eco and ethical conscience.

Read their manifesto here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Monkee makes women’s, men’s and children’s jeans in a variety of styles, from super-skinny to retro 70s flares. There's also colourful chinos as well as shorts. What's more, they ship anywhere in the world for £5 from their official online store!

Might have to order me some soon ...

Meet Amy from Fair Fashion Year

Zoe Carafice

 

Amy lives and works in the wonderful city of Wellington and has always been interested in fashion. But recently she's become concerned with the 'dark side' of fashion and the ethics and sustainability of it.

She's been blogging about her journey so far on her 'fair fashion year' - there are three rules. They are to only buy pre-loved, Fairtrade or New Zealand-made clothing and shoes.

So far it's been a pretty amazing and interesting eight months! You can read about her year so far at Fair Fashion Year!

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