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Let this be your fashion conscience

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If you’re addicted to online shopping and want to splurge without feeling guilty, here’s your answer! Amy Stephens of Fair Fashion Year finds the ethical answer to ASOS and Topshop. Warning: it's seriously stylish ...

Online store Fashion Conscience has a policy of only showcasing products that have an ethical or eco dimension.

As well as browsing the store by dresses or shoes, you can choose to only see clothing that's organic, vegan, Fairtrade, recycled or sustainable. How's that for cool?

 

I love this statement from them:

We love fashion, which by its nature is constantly moving, fickle and hugely wasteful. To counter this we believe in wearing items for their functional lifespan and being more discerning when making your purchases – try to only ever buy an item you truly love and will wear to death. Then recycle what's left of it.

Symbols beside each product denotes whether it's sustainable, Fairtrade, etc. Check out their symbols here.

Meet Amy from Fair Fashion Year

Zoe Carafice

 

Amy lives and works in the wonderful city of Wellington and has always been interested in fashion. But recently she's become concerned with the 'dark side' of fashion and the ethics and sustainability of it.

She's been blogging about her journey so far on her 'fair fashion year' - there are three rules. They are to only buy pre-loved, Fairtrade or New Zealand-made clothing and shoes.

So far it's been a pretty amazing and interesting eight months! You can read about her year so far at Fair Fashion Year!

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