Pure Futures spawns great ideas
Home » Blog » Annabel McAleer » Pure Futures spawns great ideasThe Pure Futures project is a way for sustainable ideas and world-changing Kiwis to get attention—and possibly connections and money. Gotta love that!
The very cool Pure Futures project is gathering together change-making New Zealanders—and a lot of their change-making ideas are about making New Zealand a brighter green kind of country.
The Pure Futures campaign, sponsored by Steinlage Pure, has $100,000 of sponsorship funds and giveaways to issue to worthy recipients. An intriguing statement on the website, where you can go to vote for your favourite projects, reads:
Steinlager Pure will celebrate and reward those who stand up and have the same clarity of vision that Steinlager Pure stands for. By registering your vision and encouraging others to vote for your goal, Steinlager Pure can help you achieve your dream – either by helping directly or putting you under the guidance of someone that can set you on your path.
So it sounds like a few connections and a bit of mentoring might be on the cards as well.
There's a few of projects Good is particularly taken with. The first is Emily Harris's pledge to "make Auckland rooftops green", by establishing gardens on the roofs of buildings in Auckland City. Sounds good to us!
The next is Made4Baby, a husband-and-wife business and an excellent NZ-made range of natural skincare that's making an impact overseas, but needs funding to catch up with demand and the businesses potential.
We love Sam Judd, who is cleaning up tonnes of plastic muck from coastlines all over the Pacific. Kind of related is Helen Mayes, who is replacing plastic packaging with products made from cardboard—that's one of her rubbish bins on the left. We especially like her website: People Objecting to Over-Packaging, or POOP.


