Good—simple choices for a better life

Pure Futures spawns great ideas

Home » Blog » Annabel McAleer » Pure Futures spawns great ideas

The Pure Futures project is a way for sustainable ideas and world-changing Kiwis to get attention—and possibly connections and money. Gotta love that!

The very cool Pure Futures project is gathering together change-making New Zealanders—and a lot of their change-making ideas are about making New Zealand a brighter green kind of country.

The Pure Futures campaign, sponsored by Steinlage Pure, has $100,000 of sponsorship funds and giveaways to issue to worthy recipients. An intriguing statement on the website, where you can go to vote for your favourite projects, reads:

Steinlager Pure will celebrate and reward those who stand up and have the same clarity of vision that Steinlager Pure stands for. By registering your vision and encouraging others to vote for your goal, Steinlager Pure can help you achieve your dream – either by helping directly or putting you under the guidance of someone that can set you on your path.

So it sounds like a few connections and a bit of mentoring might be on the cards as well.

Cardboard kitchen waste bin by Helen MaysThere's a few of projects Good is particularly taken with. The first is Emily Harris's pledge to "make Auckland rooftops green", by establishing gardens on the roofs of buildings in Auckland City. Sounds good to us!

The next is Made4Baby, a husband-and-wife business and an excellent NZ-made range of natural skincare that's making an impact overseas, but needs funding to catch up with demand and the businesses potential.

We love Sam Judd, who is cleaning up tonnes of plastic muck from coastlines all over the Pacific. Kind of related is Helen Mayes, who is replacing plastic packaging with products made from cardboard—that's one of her rubbish bins on the left. We especially like her website: People Objecting to Over-Packaging, or POOP.

Add your comment

Anonymous comments are queued before publishing and it may take some time before they appear. Please consider creating an account and your comment will appear automatically. If you already have an account, please log in.








If you have trouble reading the code, click on the code itself to generate a new random code
 

More Goodness

The Good blog
  • Winter pick-me-ups
    article illustration

    As gloomy weather sets in, it's the little things that lift your mood. Like these candy-coloured retro leather purses from Green With Envy – a splash of gorgeousness on the daily shop. And we've got two to give away!

  • How to get rid of oxalis?
    article illustration

    Good's new gardening expert Zoe Carafice is ready and waiting to solve your dilemmas! Each question published on Zoe's blog or in Good receives a fab prize from Tui Garden. This week: how to eradicate oxalis bulbs.

  • One good reason to skip lunch
    article illustration

    Plenty of food that’s good enough to eat (but not good enough to sell) is disposed of every day. Kaibosh Food Rescue is aiming to change all that by collecting extra food and distributing it to charities. Now they're calling on Kiwis to donate the cost of a meal on Miss a Meal in May Day – so they can expand their mission to help out the hungry.

Good magazine
  • Urban harvest
    article illustration

    Could you live off the land? Nancy Howie travels to Canada to discover how one grassroots movement is redefining the suburban dream.

  • Where has fracking been allowed on the East Coast?
    article illustration

    Armed with exploration licenses issued by the New Zealand government, Tag Oil and its partner Apache intend to extract oil and gas from the East Coast. See the map here >

  • Man-made earthquakes
    article illustration

    Is it possible for human activity to cause quakes? One investigation in Blackpool, England discovered that more than fifty tremors in the region were caused by fracking operations. Read the article >

article illustration

Latest issue

Discover what gives your home soul, tips for easy entertaining and making favourite clothes last longer. Find latest research on honey for health and the brainiest breakfasts, plus guides to greenwashing, distilling and the best loo paper to buy.

Follow us

Latest comments

  • Carola Corkill on Win a Showerdome:
    On a cleaning spree, I looked up and realised that the damp in the bathroom is wrecking the ceiling paint and wood trim. Opening the window  
  • keong on Soy vs cow milk:
    Hi Everyone, Just a question where d you get organic soy beans in auckland? If any one knows a spot can you please tell me. Thanks
  • B on Winter pick-me-ups:
    I often despise coming home after work to have to stand in the kitchen for ages cooking.  So I try to make huge pots or add extra vege'  
  • Erin on Winter pick-me-ups:
    For me, I make sure I know where my fuzzy tramping socks are - super for wearing in my beautiful work boots, and in my gumboots while I mow  
  • Hilary on Winter pick-me-ups:
    winterproof your home by reducing humidity inside (when it's damp it feels colder). It is amazing what a difference it makes to slick/squeeg  
  • leah c on Winter pick-me-ups:
    Soups, and lots of it.  Everyone likes it, it's warm hearty food and a great way of using up old veggies and some of the winter crops i  
  • Linda on Winter pick-me-ups:
    I make sure I have a bottle of one of the blackcurrant type syrups, I find it hard to keep up the water intake when the temps drop, so add h  
  • Cassidy on Your eco kitchen makeover:
    Although I love the idea of the glass jars for baking ingredients etc. would Tupperware be alright as it lasts a lifetime?

Blogs

Good pages

Good Shopping Handbook