From destruction comes this artistic fundraiserHome » Blog » Sarah Heeringa » From destruction comes this artistic fundraiser
What can you do with the shattered pieces of plates and glass left in the wake of the Christchurch earthquake? You can turn it into art, for starters ...
A collaborative effort between retail advertising agency Hotfoot, the Restaurant Association of New Zealand, Christchurch artist Donna Steel, Pataka Pottery owner Maureen Johnston, along with some artistic licence from Todd Blackadder, has resulted in a very cool mosaic billboard.
It’s hoped the billboard will encourage people to book their Christmas parties and support the city’s local restaurants. The billboard hit the road in Christchurch yesterday and once all the restaurants are booked out, it will be auctioned off in panels, with all the proceeds going back to the Canterbury Earthquake Appeal. The call for bookings will also be going out through a radio campaign.
Christchurch hasn’t had an easy time of it over the last few months and Kiwis being Kiwis everyone wants to help out as much as they can.
The Restaurant Association of New Zealand has already raised money for its southern counterparts with events in Queenstown and at the Grove Restaurant in Auckland.
More info can be found at the pick up the pieces website
The mosaic billboard has just launched and is already for sale. All ten pieces of our oversized masterpiece are up for auction on trademe between now and the 21st of December.
Each piece is a 1.2 x 1.3m one-off in its own right, and with all proceeds going towards the Canterbury Earthquake Fund, there’s really no excuse not to place a bid on a piece or two right now.