The price of freedom
Home » Blog » Sarah Heeringa » The price of freedomOctober 17–31 marks the International Day for the Eradication of Poverty.
Two dollars is less than most of us spend on a cup of coffee, yet that's what more than two billion people around the world must survive on every day.
Fairtrade is a label that ensures farmers and producers in developing countries a fair price,while supporting them to invest in schools, hospitals, their communities and businesses—along with environmentally sustainable practices.
I've just pledged to spend $2 a day on Fairtrade products from October 17–31 to mark the International Day for the Eradication of Poverty and I'd love you to join me!
Coffee, chocolate, tea, peanuts … there are heaps of delicious options.
Here's what you can do:
- Check out the the campaign website to see what it’s all about and to make your pledge.
- Tell your friends, family and colleagues and encourage them to get onboard.





