evolu Botanical Skincare
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For Kati Kasza, founder of evolu Botanical Skincare, working with nature’s bounty is in her roots. Her mother was a horticulturist and herbalist, her father a master winemaker. They passed on to their daughter an appreciation of fine natural ingredients and the power of nature. When Kati was small her home was filled with plants and herbs that were not common here at the time.
For her, the company is a kind of homecoming. Kati suffered the dry skin that was an occupational hazard of her life as an international flight attendant, until she took her mother’s advice and began experimenting with natural remedies. The results worked so well her fellow cabin crew began asking for her secret. It was from there that she developed her range, spurred on by ever-growing demand and her entrepreneurial spirit.
Initially she grew the herbs in her garden. Today, evolu products are created in a professional laboratory using ingredients sourced from selected growers. But each product is still inspired, customized and perfected by Kati. They are paraben-free, in response to concerns that this preservative can cause skin irritation, and not tested on animals.
Kati Kasza, founder of evolu Botanical Skincare with husband and business partner Paul
“A key element in the performance of evolu products is the simplicity of our formulations,” explains Kati. “By keeping active ingredients fewer in number, we can use them in greater concentrations. This ensures each has the utmost potency, maximising its benefits to your skin. Our ‘simpler is better’ philosophy also helps keep the evolu line uncomplicated and easier to use.”
“By keeping active ingredients fewer in number, we can use them in greater concentrations. This ensures each has the utmost potency” — Kati Kasza, founder of evolu Botanical Skincare
Just as each of the comprehensive range begins with selected botanicals and pure New Zealand artesian spring water, Kati sees New Zealand’s clean environment as the foundation of what evolu does.
The company is a product sponsor of Project Crimson, which enables pohutukawa and rata to flourish in their natural habitat—and as icons in the hearts and minds of all New Zealanders.
Its recently attained status as a carboNZeroCert TM certified small enterprise is a natural extension of evolu’s passion. The firm now measures and minimises its greenhouse gas emissions, while offsetting those that are unavoidable. “evolu believes in balancing environment-conscious thinking with actions that are practical and measurable,” says Kati. “We ‘act globally, think locally’ and seek to make values-based choices that help make a contribution to addressing climate change.”
Over the years the company has developed highly efficient and streamlined operations, which help minimise its emissions, and evolu’s ongoing commitment is to apply the discipline of carboNZero certification to the areas of its business where further genuine differences can be made.
