More than just a PC term
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What’s your next challenge when you’re already the world’s largest technology company, with a portfolio that spans printing, personal computing, software, services and IT infrastructure?
If you’re Hewlett-Packard (HP), you set yourself the ambitious goal of reducing the energy consumption and associated greenhouse gas emissions of all your products to 40 percent below 2005 levels by the end of 2011. Phew!
The company’s more than halfway there already. It’s met its goal of reducing combined energy consumption and associated emissions of HP operations and products to 25 percent below 2005 levels by 2010.
“Environmental sustainability across the entire product lifecycle is a fundamental part of our DNA at HP”
—Warwick Grey, HP marketing manager
“Environmental sustainability across the entire product lifecycle is a fundamental part of our DNA at HP,” says marketing manager Warwick Grey, of Hewlett-Packard New Zealand’s Personal Systems Group. “New Zealanders are very conscious of the impact they’re making on the environment and we want to help our customers to choose the best products to minimise this impact.”
Computers have become a permanent fixture of our lives, both at home and at work. It’s hard to imagine life without them. No email, no social networking—the thought seems unfathomable. For all their virtues, however, there’s no denying most computers consume a lot of power—most, but not all of them. More than 90 percent of HP’s notebooks, 41 percent of its desktop PCs and 88 percent of its display monitors carry an Energy Star, the blue seal of approval reserved for only the most energy-efficient products on the market.
Never content to slow down, HP has just released a new range of consumer desktops, notebooks and Mini PCs to coincide with the launch of Microsoft Windows 7, all carrying the Energy Star seal of approval. Here’s just a few to get you going: The HP ENVY13, HP Mini 311, HP Pavilion MS200 All-in-One Desktop PC, HP TouchSmart300 All-in-One Desktop PC and HP Pavilion dm1 and dm 3 notebooks. HP was also the first company to offer Energy Star qualified servers—no mean feat!
“At HP we’re committed to adhering to the highest global standards in energy efficiency and environmental sustainability. The Energy Star mark assures our customers that we’re delivering on our commitment,” says Warwick.
Reaching beyond the stars, HP has also developed a nifty little application to help you work out your energy consumption. The HP Carbon Footprint Calculator allows you to compare products, estimate how applying power-saving technologies, upgrading to more efficient features, and consolidating devices can lower your energy use and carbon footprint (visit www.hp.com/go/carbonfootprint). HP’s commitment to helping consumers reduce the environmental impact of HP products is also demonstrated by its Planet Partners Programme, which offers a return and recycling service for HP hardware.
With all this in mind, HP’s pledge to deliver environmentally sustainable solutions, efficient products and creative recycling systems is well on its way to ‘mission accomplished’.
