Justine Jamieson is the Publisher, Commercial Weaver, Wellness and Adventure curator at Good. She brings a rare blend of business acumen, creative vision, and heartfelt storytelling to everything she does. With a rich background spanning over a decade in media, marketing, and campaign strategy, Justine has led and co-created award-winning initiatives that have connected deeply with audiences and delivered meaningful impact.

From high-level brand partnerships to grassroots activations, her work is driven by a passion for ideas that move people. She has worked across publishing, promotions, and brand development — leading ideation for major campaigns, shaping content strategies, and crafting experiences that align purpose with profit.

As Publisher of Good, Justine continues to collaborate with mission-led brands and storytellers. In her role at Good, she weaves commercial opportunities with integrity and innovation, building partnerships that not only support the platform — but inspire a more vibrant, connected and creative world.

Wendy Douglas is a joyful force for transformation.

An experienced yoga teacher, life coach, wellness curator, DJ, event manager, and MC, she helps others reconnect with their authenticity, freedom, and inner joy. With over two decades of experience, she blends mindful movement, breathwork, and transformational coaching to support deep growth in body, mind, and spirit.

Based in the Matakana region, Wendy teaches weekly yoga classes, leads workshops, and facilitates retreats. Annually, she curates the wellness program at Splore Festival and recently managed the New Zealand and Australia tour for water researcher Veda Austin. She also MCs and hosts live events, bringing warmth, clarity, and connection to every space she holds. A natural connector, Wendy loves bringing people together and creating opportunities for meaningful collaboration and community.

Whether through music, movement, or meaningful conversation, Wendy creates soulful, uplifting experiences infused with presence, purpose, and passion—inviting others to come home to themselves and to the joy that lives within.

Sina Saffari is a creative producer, event strategist, and cultural connector based in Tāmaki Makaurau, Aotearoa. With a focus on curating impactful experiences that connect communities through arts and culture, he brings a multi-disciplinary approach to event production, project management, and strategic marketing. With over 12 years’ experience in digital marketing, Sina is able to leverage his background in storytelling, digital media, and community building to craft compelling narratives that cut through the noise.

During his time in Te Whanganui-a-Tara, Sina worked as the Creative Lead for Aro Digital Agency, creating ad campaigns for Cuba Dupa, Wellington Fringe Festival, and government accounts including Te Puni Kōkiri (Ministry of Māori Development) and Toitū Te Whenua (Land Information New Zealand).
Since founding Earth Beat Festival in 2015 and The Button Factory in 2024, he has shaped these initiatives into vibrant cultural platforms that cultivate community connections and amplify creative voices. His work spans strategy, content creation, and community engagement, consistently driving growth and impact within the arts and culture sector.

Donna Murray—aka Daring Donna—is a heart-led health coach, wellness mama, creative catalyst, and adventure guide.

She supports individuals and teams to live boldly, authentically, and in alignment with what truly matters. She invites people to move beyond outdated systems and expectations to co-create new ways of being that are free, connected, and fully alive.

Donna’s coaching and guided adventures are grounded in the belief that each person is the expert of their own life—whole, intuitive, resourceful, and creative. She holds space with reverence, offering deep listening, thought-provoking questions, and practical tools drawn from lifestyle medicine, mental fitness, nature connection, and play.

As Team Connector at Good, Donna brings her gifts for collaboration and relationship-building into the heart of the creative process. She helps weave together contributors, curators, and creatives—nurturing a team culture rooted in integrity, joy, and shared purpose. Her presence ensures the right people are in the right conversations, and that the human element stays central to everything the team creates.
Known for her warmth and realness, Donna brings all of herself to the journey—daring, grounded, joyful, and honest. She’s here for the full spectrum of human experience: snotty tears, belly laughs, brave boundaries, truth-telling, and deep self-awareness. Whether she’s leading a “Get Your Brave On” gathering or a nature-based adventure, Donna lives by the principle of love in action—weaving thriving ecosystems where everyone is free to be. Life’s too short to be beige— Donna is here to add colour.

Daniel Robinson is a creative technologist with the soul of a philosopher and the precision of a mathematician. Raised in Nelson, shaped by the shifting seasons of Canada, and imprinted with years of North Shore beach walking, he moves through the world with an intuitive, questioning mind—attuned to systems, stirred by story, and always asking what it means to be human in an age of machines.

Deeply thoughtful and technically sharp, Daniel is drawn to how things work—and why they were built that way in the first place. He’s not just a software engineer or AI tinkerer, but a systems thinker with a philosophical streak, always probing the boundaries of how we build, automate, and understand.

With over a decade in web application development, he brings precision and care to every layer—crafting experiences that feel both clear, elegant, and natural.

Brian is a beacon in the realm of conscious living, merging his foundational expertise in neuroscience with over 15 years of holistic wellness practice. Seamlessly blending ancient wisdom with modern science, Brian offers a unique perspective on well-being that resonates with audiences globally as they start their journey to wellness.

Brian dedicated two years at the Ratna Ling Retreat Centre, deeply engaging with the teachings of Tibetan Lama Tarthang Tulku on Tibetan Buddhism, yoga, and meditation practices.
As the co-founder of Conscious Action and You Being You, he has cemented his commitment to promoting intentional, heart-connected living that improves overall health and mental well-being. At the core of Brian’s work is a passionate mission: to guide individuals on their journey to a more mindful, balanced, and purpose-driven existence.

Since 2019, Brian has been teaching at Auckland University of Technology with a focus on mental health, well-being, social change, and sustainability.

As a self-anointed chief curiosity instigator, Belinda Nash has quite literally danced around the edges of culture and creativity since her feet hit the ground. As a free-range child growing up in Napier, she flourished as a pianist and storyteller. In the blessed naïveté of childhood, she imagined herself a poet, artist, singer, dancer, and actor—even penning her own collection of plays.

Starry-eyed dreams evolved to become the weaving of stories that ignite transformation—her singular focus. Working alongside or in the media since her 20s, Belinda has written about subjects and people ranging from composing to composting, astronomers to astrologers, chefs to chiefs, and everything in between.

She’s excited to curate a fresh view of what culture can mean in a world of content overwhelm—to breathe when others shout, to pause and reflect, to amplify the quiet voices, and to celebrate joy in unexpected places.

Belinda is known for her insight, imagination, and authenticity—all seamlessly delivered with a little sass. Whether talking to local creatives or curating Aotearoa’s creative shifts, Belinda shares intimate glimpses inspired by the world’s flux—all to help make our cultural conversation brighter, bolder, and more human.

With nearly 20 years in the beauty and fashion industries, Yelena brings a rich tapestry of experience to her role as Style Curator for Good. Her career has spanned working in TV hair and makeup, wardrobe styling, photoshoot production, personal styling, and content creation, offering her a unique behind-the-scenes and real-world perspective on personal style. Yelena is passionate about living more sustainably and is on a journey to embrace slow fashion over fleeting trends.

A curious creator at heart, Yelena finds joy in the quiet creativity of putting together a thoughtful outfit or curating a cosy, intentional space at home. She believes in the magic of breathing new life into old pieces and the power of style as a personal ritual of self-expression.

In addition to her role at Good, Yelena works in marketing and PR for a much-loved NZ clean beauty brand, sees personal beauty clients in her home studio, and is a proud mum to three children—making for a beautifully full and creative life.

Amber has an affinity and reverence for the natural world and comes from a line of artists, gardeners and healers.

She feels a deep calling to protect our environment so every person and creature on the planet is able to thrive and fulfil their soul destiny.

She has dedicated her life to understanding holistic beauty.  An advocate for aging naturally, she believes embracing our cycles holds the  opportunity for deeper understanding, growth and wisdom. 

She is passionate about using products that are ethical, fairly traded, sustainable and performance based. She loves trying all things luxe & organic with the essence of nature intact.

 She’s thrilled to be able to introduce you to clean beauty ranges and share self care rituals for inner and outer radiance.

“Our earth is wondrous and magical, creating a conscious beauty future is a powerful way forward.”

Emily Penick is tired of extractive systems exhausting the people and communities she loves. So she’s made it her mission to find and amplify the examples of better ways already happening around us.

From working on Broadway to founding Dirty House, Aotearoa’s first 3D earth-printing dwelling company, Emily has always been drawn to creating spaces where stories come alive—whether on stage or in homes built from the earth itself. Her journey from spotlights to sustainability felt natural: both theatre and regenerative innovation are about bringing new possibilities to life.

There are people already doing the good work, building systems that give back more than they take. Emily’s job is to celebrate how they’re doing it and spread their knowledge.

She’s most at home with her hands in soil—whether pruning trees, mixing earth for building, or learning from the regenerative innovators who call Aotearoa home. From Māori economists generously sharing indigenous wisdom to community enterprises showing that business can nurture rather than extract, Emily feels privileged to discover the quiet revolutionaries caring for this land and its people.

Her mission is simple: to share what she’s learning about the innovators already creating the world we need. Because sustainable living isn’t just possible—it’s happening right here, and it’s more beautiful and life-giving than we ever imagined.