New Zealand streetwear label Huffer is continuing the conversation around mental health and suicide prevention throughout Mental Health Awareness Week from 8 to 14 October, 2018.
It has released a strong and stunning video for the campaign youtu.be/Eiw5EpczawA and a limited edition capsule collection 'People Presence' of T-shirts and beanies with $10 from each product sold being donated to the Mental Health Foundation.
Huffer founder Steve Dunstan says he hopes the bean and T-shirt will not only keep your head warm (and street game strong), but also keep your soul strong too.
"We want to encourage people to talk about stuff that's tough, and wearing People Presence product is a statement of support, and starting point for conversation," says Dunstan. "By partnering with the Mental Health Foundation, we hope to help improve the wellbeing of the many who are suffering silently."
Part of Huffer's brand culture to celebration inclusiveness and bringing people together from all walks of life.
People Presence is the idea of being present to support one another, and ourselves, throughout life, says Dunstan.
The limited edition beanies and T-shirts can be purchased from a Huffer store, or online: huffer.co.nz/people-presence.html