Trees That Count: Love Native Trees campaign

Trees That Count: Love Native Trees campaign

Love Native Trees is a new campaign set to bring Aotearoa together to fight a biodiversity battle.

Words Makayla Wallace-Tidd

The Trees That Count programme run by Project Crimson Trust has come to life since the 2019 Environment Aotearoa report was released in April 2019.

Trees That Count launched the Love Native Trees campaign with the goal of involving individuals and communities in planting, funding, donating or gifting native trees. The campaign features well-known New Zealand personalities, including Olympic medalist Eliza McCartney, Sir Stephen Tindall, Dame Trelise Cooper and Dr. Hinemoa Elder.

Project Crimson's Chief Executive, Adele Fitzpatrick, says funding and gifting native trees is a meaningful way for New Zealanders to build a brighter future for our environment.

“The science is clear that our biodiversity is under real threat. We have such diverse climates and ecosystems at play in our country, we need to protect them if we want our unique native species to survive,” says Adele.

Planting native trees will help in stabilising our ecosystems, cleaning waterways and providing food and habitats for our native wildlife. Trees That Count has inspired New Zealanders to fund or donate close to 300,000 trees since its inception, and now with the launch of the Love Native Trees campaign, Adele hopes it will continue to increase.

“We know New Zealanders are passionate about their country and our unique plants and animals. We hope we can inspire them to turn that passion into action and realise that every single native tree in the ground has a positive impact,” said Adele.

If you are interested in planting, gifting or funding a native tree through Trees That Count, head to treesthatcount/love-native-trees

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