Having launched four years ago, social enterprise Little Yellow Bird wants to raise $750,000 through equity crowdfunding.
Words: Lara Wyatt
For as little as $500 New Zealanders now have a chance to buy a slice of the ethical fashion revolution as Wellington’s Little Yellow Bird aims to become New Zealand’s first community-owned ethical fashion brand.
Little Yellow Bird has launched an equity crowdfunding campaign on PledgeMe to help to meet the growing demand for their products. They’re expanding into the international market and hope to raise a minimum of $750,000 with investments from New Zealanders.
“We are expanding, and we want to scale our voice & impact. We believe the best way to do this is by having a community of values aligned investors,” says founder Samantha Jones
Little Yellow Bird is a Certified B Corp and uses only 100 per cent organic, rain-fed cotton and non-toxic dyes. They follow a zero-waste policy in their factories and they save millions of litres of water each year. They are also Living Wage Certified and are developing recycling programmes for used clothing.
“Now we’re excited to launch our equity crowdfunding campaign, and bring on everyday Kiwis as shareholders. The impacts of the global fashion industry are an issue for everyone and bringing more people along on our journey is crucial to our wider mission,” Jones says.
Head over to the PledgeMe campaign to learn more and to watch their campaign video. See Little Yellow Bird’s PledgeMe campaign