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Beer and the beach: a perfect partnership

Corona has announced it’s awesome new relationship with Sustainable Coastlines, where they will work together to help preserve New Zealand coastlines. 


A Corona team member during the clean up on Waiheke Island recently

Corona’s new partnership with Sustainable Coastlines started off in awesome fashion recently, with 30 Corona staff and Sustainable Coastlines ambassadors carrying out a beach clean-up on Auckland’s beautiful Waiheke Island, where Sustainable Coastlines has previously worked on large-scale community clean-up initiatives.

Camden Howitt from Sustainable Coastlines, says: “despite New Zealand’s reputation for being clean and green, a lot of work is needed to make this a reality. As a charity it is important to team-up with businesses that want to roll up their sleeves and work towards making our beaches litter-free, the way it should be.”


Ben Wheeler, Category Marketing Director for Lion, says “we feel it’s important to preserve our coastlines so that New Zealand remains an idyllic place of escape for people. Corona and Sustainable Coastlines share a lot of synergies in the beach and surf cultures. Together we want to make a positive contribution to protect and nurture New Zealand’s incredible environment, so others can continue to enjoy and appreciate it for years to come.”


“Over our two year partnership with Corona, we want to actively involve both of our networks in cleaning up the coastlines and waterways we all love. From surfers, musicians, ambassadors and caring corporates – we want to carry our messages of love for our beaches and as far and wide as possible, adds Howitt.”

Corona will also host a unique experience to celebrate the launch of the partnership, embodying the spirit of the Corona philosophy, ‘From Where You’d Rather Be’. The official launch will take place on board a floating Corona Sunset Bar in a secret location, where guests taking in acoustic sets performed by Liam Finn and Laughton Kora.


The Corona Sunset Bar

will be made from wood previously used to create a temporary deck as part of last year’s Corona Piha Experience, where money was raised for the Piha Surf Life Saving Club by selling a selection of coastal images captured by globally-recognised surf, travel and lifestyle photographers.

For more, see

www.sustainablecoastlines.org

and

www.corona.co.nz

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