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Demystifying beauty: meet the Clean Beauty Collective

Founded by a confessed beauty junkie, Clean Beauty Collective aims to simplify beauty for consumers. 

Founder of Clean Beauty Collective Fleur Insley is an expert in all things beauty, having worked for some of the world’s biggest beauty brands for twenty years and trying and testing hundreds of products to find the very best.

Insley’s expertise led her to realise that she desired a physical and online space to shop natural beauty specific to New Zealand, leading her to create Clean Beauty Collective. 

An advocate for clean beauty, Fleur is passionate about change within the beauty industry and New Zealanders having better access to ingredient education and quality clean products. Clean Beauty Collective is a curation of the best non-toxic and high-performance products, favouring evidence-based formulations.  

Fleur Insley

Local brands stocked include Beauty Dust Co and Aleph and boutique international players Nuori, Aether Beauty and Beuti. 

Clean Beauty Collective is also the exclusive New Zealand retailer and distributor for IMBIBE, a brand founded in 2018 by Felicity Evans, an internationally published author on gut health, probiotics and fermentation. After Evans suffered several health challenges, she assembled a team of microbiologists and scientists to get her health back on track. This led her to create IMBIBE, an ingestible beauty collection harnessing nature’s goodness but backed by science. The IMBIBE products help transform skin and gut health and are scientifically validated. 

Speaking of the platform, Insley says: “our collective is growing larger by the day. Clean Beauty Collective has gone from a beauty destination to a place where we can come together as a community to inspire, educate and provide a collective voice to fight for clear global industry standards”. 

“We research and test every product, so you know you’re getting the best, cleanest beauty products available”. 

To foster awareness of beauty industry practices, Clean Beauty Collective has published a list of ‘Dirty Ingredients’ to steer clear of, hoping New Zealanders will learn more about ingredients that may claim miracle anti-ageing and skin-renewing benefits but could be doing more harm than good. 

Find out more at cleanbeautycollective.co.nz.

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