Loungewear has had an incredible surge in the past year, and rightly so. The ultimate comfort and stylish design offered by loungewear is welcomed with open arms by many, including myself. Loungewear provides functionality and coziness which is a pretty perfect combo that allows you to feel your best while on a Zoom call.
Sourcing ethical and sustainable loungewear can prove a problem when you want it to function as clothing rather than pyjamas. Ethical and sustainable also means more than fair wages and fabric choices. It means transparency, sustainable dyes and packaging, limited runs, and safe workplaces for staff throughout the supply chain.
We’ve put together our favourite brands producing loungewear that is on-trend and responsible.
Founder Allie Cameron was confronted with the fashion industry’s environmental impact while travelling in India. HARA was born in 2016 with a hope to create a fashion label that was both sustainable and had an on-trend design. The brand enforces safe and ethical workplace standards and uses bamboo for fabric along with natural dyes. Products are dyed, cut, sewn, packaged and shipped in Melbourne, Australia. Sizes range from NZ XS (6) – 5XL (22).
Kowtow is a New Zealand brand that has been around for 13 years, and continues to create beautiful, sustainable clothing. Kowtow offers a 6-piece sleepwear collection that doubles as lightweight cotton loungewear. Their effortless products mean you can roll out of bed right before your team video chat and still look fresh. The brand uses 100-percent organic, sustainable and renewable fabric and dyes their products with eco-approved inks and dyes. They are transparent with their supply chains and work with fair trade certified farmers and manufacturers. Sizes range from NZ XXS – XL.
Miakoda is based out of New York City and provides loungewear basics that are made from plant-based material with a touch of spandex for the ultimate comfy outfit. They work closely with their factories to ensure the ethical treatment of staff, and visit these factories multiple times a year. Miakoda keeps it sustainable all the way through to their packaging, including the tape and postage label. Every packaging component is recycled or biodegradable material. Sizes range from NZ size XS (4-6) -XXL (20-22).
Founders of Thought, John and Rachel fell in love with sustainable fabrics and their store has grown since. They focus on classic silhouettes which showcase the yarns they use. Rachel and John believe in fostering change through safe environmental practices, ethical workplaces, and considered design. Some innovative efforts include no plastic packaging, vegan glue, 100-percent sea freight, and biodegradable garment bags. Sizes range from NZ size 6 – 18.