Mixing up the wine experience

Feel the pressure to find the perfect wine? Say goodbye to wine anxiety with this original, clever and convenient wine home delivery service, WineFriend. 

Introducing New Zealand’s first and only online wine retailer to deliver curated cases of wine matched to individual customer preferences, WineFriend. 

WineFriend was established by wine experts Yvonne Lorkin and Debbie Sutton – taking the hassle and guesswork out of enjoying a great bottle of wine at a reasonable price. 85 per cent of people are buying their wine in the supermarket, with much of it on promotion, breaking the traditional model of buying wine, says Yvonne. “It’s time for a shake up.” 

WineFriend uses a simple eight question taste survey that gives insights into your thresholds for sweet, sour, bitterness and intensity of flavour. It then creates a profile which enables it to select wines that are tailored to your individual tastes and will deliver them to their door for around the same price as what you currently spend at the supermarket. 

Yvonne adds that wine buyers have never had it better in terms of the number of choices available from around the world. But as a result, they’ve never had it worse regarding the possibility of confusion and the pressure to find the perfect wine.

In addition to your delivery, you’ll also receive a ‘wild card’ wine in every delivery to extend to your wine tasting experiences. This could be a new variety, style, region or producer – but all with the framework of their individual taste preferences.  

After your WineFriend experience, you can rate the wines you have received on the WineFriend website to refine your profile and ensure better matches. 

There’s a lot confusion around what is, as well as the pressure to find the perfect wine

Lorkin explains, “Our taste survey is simply the starting point of the customer relationship.  Deeper understanding of the styles of wine they like, and dislike, come with feedback. 

“It’s about encouraging an ongoing collaboration in order to fine-tune each customer’s profile. The more feedback we get, the better we get to know them and the better their wine matches are.”

WineFriend offers three levels of subscriptions – Easy Everyday ($99), Treat Yourself ($149) and Icons and Innovators ($249) – on a monthly or two-monthly basis. Each case contains 6 different bottles of wine sourced from captivating local and international producers and delivery is free.


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