New immersive boutique concept welcomes visitors into the world of sustainable coffee
Nespresso has this month opened a new, fully immersive boutique concept in Albany, Auckland – the first in the country, and one of the first globally.
Replacing the pop-up kiosk nearby, the new boutique offers experiential coffee tastings and workshops, designed to allow guests to immerse themselves in the world of sustainable coffee. There’s even a virtual queuing system, which means customers won’t have to queue at a traditional counter to be served. Instead, a Coffee Specialist approaches and processes customers’ purchases through a tablet.
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Throughout the boutique, visitors discover the lengths Nespresso goes to in order bring customers the highest quality coffee – from farming through to production and recycling. At the heart of the new boutique concept is sustainability.
John Ciaglia, Nespresso New Zealand Country Manager says, “For the first time in New Zealand, shoppers can experience our unique coffee story in a completely different way. From the moment they walk in the door, they’re taken on a journey with experiential coffee tastings and discovery sessions – all of which communicate our sustainability story and commitment to becoming the most sustainable coffee brand in the world.”
The new concept demonstrates this commitment with elements such as table-tops finished with used coffee grounds, Forest Stewardship Certified wood, technological systems to reduce energy and water consumption and a capsule recycling collection point. The boutique even features lush greenery embedded with coffee plants to mimic the coffee plantations that are part of the Nespresso AAA Sustainable Quality™ Program.
In keeping with the company’s focus on sustainability, all Nespresso Boutiques feature a piece of artwork made entirely of Nespresso’s recyclable aluminium capsules. For the Albany Boutique, Nespresso collaborated with Auckland artist Greg Straight. A permanent fixture in the boutique, the capsule art installation called Coastal Evergreen, depicts a pōhutukawa flower, a reference to the North Shore, Auckland environment.
Discover the new Nespresso Boutique at Westfield Albany, open now.
