Trilogy’s new ‘one of a kind’ campaign, challenges image retouching and unrealistic representations of beauty, and we love it.
Kiwi natural skincare brand Trilogy recently toasted to its 15th birthday and celebrated by releasing their gorgeous No.15 Limited Edition Beauty Oil – an ode to their brand heritage and to celebrate their 15th year of innovation.
They also shot this gorgeous video for their ‘One of a Kind’ campaign, which features 15 real-life Trilogy customers to showcase and celebrate the diversity of natural beauty. As with all imagery in the campaign, the women featured are completely untouched and showcased in their natural glory.
In a world rife with image retouching in advertising and media, women are constantly inundated with images of unrealistic and unattainable representations of beauty. This perpetuates the fallacy that ‘flaws’ such as wrinkles or freckles are a bad thing that need to be hidden away, which has the effect of taking a toll on self-esteem, self-perception and of course, the regular use of makeup, which many women are hesitant to be seen without.
We love this message being spread, keep up the amazing work Trilogy!
For Trilogy’s story and for more on their 15th anniversary celebrations, visit trilogyproducts.com